Introduction Confessions of a Lonely Capitalist
imagined · extended
I walked into the office on a Monday morning. It was a beautiful, open-plan space in Shoreditch designed for forty people. There were bean bags, an espresso machine that cost more than my first car, and rows of sleek desks waiting for “top talent.”
It was dead silent. The kind of silence that usually signals bankruptcy.
I poured a coffee. I sat down. I opened my laptop.
I checked the dashboard. We were on track to hit $10M ARR (Annual Recurring Revenue) by Christmas.
Number of employees in the building? One.
Number of employees on the payroll? Zero.
Here’s the thing nobody tells you about running a company alone: the silence isn’t the problem. The silence is the point. No stand-ups. No Slack channels lighting up with opinions about opinions. No “quick syncs” that devour your morning. Just you, the machine, and the work…
The old world tells you that “scaling” means hiring. It tells you that your importance as a CEO is measured by how many people you manage. That is a vanity metric. It’s an ego trap.
I prefer a different metric: Revenue per Employee.
And when the denominator is 1, the math gets really, really fun.
Imagined Scenario The Skeleton Crew
Steve Jobs famously said, “It’s better to be a pirate than to join the navy.”
He was right. But he missed one thing: Pirates have to split the treasure. Pirates argue. Pirates mutiny. Pirates need rum and sleep.
Imagine the ultimate Pirate Ship. It is a digital frigate raiding the markets 24/7. It outmaneuvers the bloated “Navy” ships (the Fortune 500s) because it has no weight.
It hits $10M in revenue. It captures the market share. But when you look on deck, there is only one Captain.
The crew is invisible. They are algorithms. They are loyal, they are relentless, and they don’t want a cut of the gold.
Claim a chapter. This one, or any other you have lived. The next edition is made of real stories, and we would love yours in it.
For the hook
A chapter the book does not have yet
Tell it in a minute. Sacha reads every story himself and writes back.
The microphone was not allowed. Write it instead.
Go on.
0:00 · a minute at most
The page asks for the microphone once, when the button is first tapped.
Sent.
Sacha reads every story himself and writes back. If he takes it, the first words go on the wall as you said them. The rest stays with him.